BIOGRAPHY

Ms. Chi is no stranger to the industry. With an excellent track record of digital transformation initiatives across several banks where her strategic and consultative approach helped move banks to new heights with cutting-edge technologies, modern architectures and strategic frameworks.
Prior to joining Backbase, she has been leading efforts in Vietnam at Fidelity Information Services, F5 Networks, IBM and Oracle

TOPIC

Enter the Engagement Banking Era: Creating an Omni-Channel Strategy

ABSTRACT

Disruptive innovators seek to activate underserved market niches and steal incumbents’ customers on the back of all-in-one mobile apps and engaging experiences. The rise of Big Tech and neobanks across APAC is evident, offering a Netflix experience that is highly engaging and contextualised, anytime, anywhere. This directly challenges incumbent banks that offer suboptimal user experience with business models that rely on customer apathy. Capitalised and hungry to take a share of the pie, there’s no stopping these new players.

Join Backbase Country Manager Chi Tran as she reveals :
– How banks can learn from big techs to form better customer engagement
– How to create an omni-channel strategy which result in seamless customer experience
– Leverage the multiplier effect to win — use existing strengths, build wisely, and buy new tech for speed-to-market, new revenues, and greater differentiation.